App Store Screenshot Sizes 2025
Complete guide to all iPhone and iPad screenshot dimensions required for App Store Connect. Get the exact pixel sizes, format requirements, and best practices.
Quick Reference: Required Sizes
Upload 6.7" screenshots and App Store Connect offers to auto-generate smaller sizes.
Screenshot Requirements
Format Requirements
- Format: PNG or JPEG (PNG recommended)
- Color space: sRGB or Display P3
- Resolution: 72 dpi minimum
- Transparency: Not allowed
Quantity Limits
- Minimum: 1 screenshot per device size
- Maximum: 10 screenshots per device size
- Recommended: 5-8 screenshots
- App Preview Videos: Up to 3 per device size
iPhone Screenshot Sizes
| Display Size | Dimensions (px) | Devices | Required |
|---|---|---|---|
| 6.7" Super Retina XDR | 1290 × 2796 | iPhone 15 Pro Max, 15 Plus, 14 Pro Max, 14 Plus | Required |
| 6.5" Super Retina XDR | 1284 × 2778 | iPhone 14, 13 Pro Max, 12 Pro Max, 11 Pro Max, XS Max | Optional |
| 6.1" Super Retina XDR | 1179 × 2556 | iPhone 15 Pro, 15, 14 Pro | Optional |
| 5.8" Super Retina | 1125 × 2436 | iPhone X, XS, 11 Pro | Optional |
| 5.5" Retina HD | 1242 × 2208 | iPhone 8 Plus, 7 Plus, 6s Plus | Required* |
| 4.7" Retina HD | 750 × 1334 | iPhone SE (3rd gen), 8, 7, 6s | Optional |
| 4" Retina | 640 × 1136 | iPhone SE (1st gen), 5s, 5 | Optional |
Pro Tip: Upload 6.7" screenshots and App Store Connect will offer to use them for 6.5", 5.8", and 5.5" displays. You only need to create one set!
iPad Screenshot Sizes
| Display Size | Dimensions (px) | Devices | Required |
|---|---|---|---|
| 12.9" Liquid Retina XDR | 2048 × 2732 | iPad Pro 12.9" (all generations) | Required* |
| 11" Liquid Retina | 1668 × 2388 | iPad Pro 11", iPad Air (4th+) | Optional |
| 10.9" Liquid Retina | 1640 × 2360 | iPad (10th gen), iPad Air (5th) | Optional |
| 10.5" Retina | 1668 × 2224 | iPad Pro 10.5", iPad Air (3rd) | Optional |
| 9.7" Retina | 1536 × 2048 | iPad (5th-9th gen), iPad Air 2 | Optional |
| 8.3" Liquid Retina | 1488 × 2266 | iPad mini (6th gen) | Optional |
*Note: iPad screenshots are only required if your app supports iPad. If your app is iPhone-only, you don't need iPad screenshots.
App Preview Video Requirements
Video Specifications
- Format: H.264, ProRes 422 (HQ recommended)
- Audio: AAC, 256kbps+
- Duration: 15-30 seconds
- Frame rate: 30fps or less
- Resolution: Same as screenshot sizes
Video Sizes
- 6.7" iPhone: 1290 × 2796
- 6.5" iPhone: 1284 × 2778
- 5.5" iPhone: 1242 × 2208
- 12.9" iPad: 2048 × 2732
- 11" iPad: 1668 × 2388
Tip: Record app previews on a real device using QuickTime Player (File → New Movie Recording → select your iPhone). This gives you the exact resolution needed.
Best Practices for Screenshots
Do
- • Show your app's core value proposition first
- • Use real app content, not mockups
- • Add clear, concise text overlays
- • Highlight key features and benefits
- • Use consistent branding across all screenshots
- • Show the app in action (not just static screens)
- • Include social proof if you have it
Don't
- • Show features that don't exist in the app
- • Include pricing that might change
- • Use competitor brand names
- • Add excessive text that's hard to read
- • Show personal user data (even fake data)
- • Include status bar if it's not accurate
- • Use low-quality or blurry images
First Screenshot
Most important! Show your core value. Users often only see this one in search results.
Localization
Create localized screenshots for your top markets. This significantly improves conversion.
A/B Testing
Use App Store Connect's Product Page Optimization to test different screenshot variations.
Tools & Resources
Screenshot Design Tools
-
FFigmaFree, collaborative, great templates available
-
SSketchMac-only, excellent for app design
-
CCanvaEasy to use, has App Store templates
Specialized Tools
-
AAppMockUpQuick screenshot generator with device frames
-
SShotbotAI-powered screenshot optimization
-
RRapidWeaverScreenshot automation from designs
Frequently Asked Questions
Do I need to provide screenshots for every device size?
No. Upload screenshots for 6.7" iPhone (and 12.9" iPad if you support iPad), and App Store Connect will offer to use them for smaller sizes. You only need multiple sizes if you want device-specific screenshots.
Can I use device frames around my screenshots?
Yes, but it's optional. Device frames can look professional, but many successful apps use full-bleed screenshots without frames. What matters most is clearly showing your app's value.
What happens if my screenshots don't match the app?
Apple may reject your app under Guideline 2.3 (Accurate Metadata). Your screenshots must reflect the actual app experience. Showing features that don't exist is grounds for rejection.
Can I change screenshots after my app is live?
Yes! You can update screenshots anytime without submitting a new binary. Go to App Store Connect → Your App → App Store tab → scroll to Screenshots, make changes, and save.
Portrait or landscape screenshots?
Most apps use portrait (vertical) screenshots. Use landscape only if your app is primarily used in landscape mode (like games or video apps). You can't mix orientations for the same device size.
Related Guides
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